THE ECHO STORY
It seems apt that EchoHouse’s early incarnation as Ghana’s foremost youth agency – which has evolved into the grown-up agency we know today – was founded by two enthusiastic young students, Beryl and Bright. Budding engineers at Kwame Nkrumah University of Science and Technology (KNUST), they started a campus magazine, EchoHouse, in 2008, little realising they were sewing the seeds of the multifaceted agency we know today.
The visionary pair quickly built on their success, spotting the gaps in the market for which they’ve become known, and spring-boarding them into savvy business ideas.
In 2010, it was gigs and events. They started Echo Event, which become synonymous with showcasing Ghana’s biggest musical talent. Think Tidal Rave, FreshAffair and Epilogo, where Ghana’s hottest talent (like Shatta Wale) perform.
In 2013, they created Kuulpeeps, an online version of Echo. Then it was onto DigIT, an arm specialising in digital marketing.
Small thinking was not in their DNA. Before long, they had major clients on board such as Vodafone, KFC, Coca-Cola, Samsung, Unilever, Guinness, Nestle, Orijin and more.
And as the decade unfolded, their vision and creative energy broadened too.
Next it was Rogue Lens, an agency-within-an agency of photographers and videographers set up to cover small and large-scale events.
EchoHouse began to own the market in youth data. Today, it has the biggest student network in Ghana, with ‘campus agents’ providing regular student/youth intelligence, and promoting on the agency’s behalf.
And it only gets better.
The team have since moved into the above-the-line (ATL) advertising space, through Genius, and won their first-ever pitch. No mean feat.
What started as a niche youth agency has matured and blossomed. But that doesn’t mean we’ve lost out youthful optimism, ideas and sense of possibility.
EchoHouse has come of age in the best possible way.